social media

Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.

Instagram Strategies for Your Small Business
As of 2018, there were 100 million active Instagram users in the United States alone (this is expected to hit 111 million this year). Worldwide, there are 100 billion active Instagram users.
By Jim Hughes7 years ago in Journal
Easy Social Media Marketing Strategy
While Social Media Marketing (SMM) can be a scary endeavor, it is easier than most people understand, as long as they start slow and grow at their own pace. The ultimate goal is to be on multiple platforms, but there is no reason why you need to be on all of them in the very beginning. Start slow, with the most strategic platform for your business, and then branch outward.
By Jami Brumfield7 years ago in Journal
The Why and How of Facebook Business Page and Groups
This video discusses the why and how of setting up a Facebook Business Account and Group for each line of business you have. In addition, I go over a step-by-step tutorial in-screen capture video outlining the process of creating these pages. Below, I talk about the benefits of setting up a Facebook Business Page and linking a Group to this page.
By Jami Brumfield7 years ago in Journal
Students in Marketing
The current state of the market for goods and services makes producers pay more attention to consumers. Not just the question “Who will be a consumer of our products, and what are his needs?” comes to the fore, but rather “What are the characteristic features of a consumer of our goods?”
By Jan Wolf7 years ago in Journal
Going Viral vs Adding Value
For a while now I've wanted to write a blog post on the difference between going viral and adding value. I recently had a discussion with an individual in my company’s upper management involving this subject. My statement to him went something like this:
By S. Eliza Gregory7 years ago in Journal
Social Media Stakes Its Claim as a Powerhouse For Business
Today the world is inundated with information and information sources. Hard copy, verbal, TV, cable, blogs, and the internet compete for the individual's attention. But the most vibrant, important, and growing aspect is that of social media. This social media powerhouse that impacts businesses is Facebook, Twitter, Instagram, Pinterest, Quora, and numerous conspiracy sites to entertain the crazed among us until the end of time. While social media has a great impact on business, there is a great amount of bias and speculation interspersed in this social media empire. There is sane and sanguine information that can help to promote our businesses, and make our lives better. One such example is the Dr. Mercola website, Dr. Mercola is an alternative medicine practitioner whose followers take charge of a large portion of their treatment for their conditions in consort with others in the group and Dr. Mercola himself. Visit his website here.
By Kevin Gardner7 years ago in Journal
You Can’t Buy Internet Success—Part Deux. Top Story - July 2019.
A little while ago, I posted an article about how content creators can’t buy internet success. You can find that article here.
By Aaron Dennis7 years ago in Journal
Increase Your Social Media Influence for Fortune and Fame
In today’s world, it is possible for anyone to get valuable media attention. You just need to think more creatively and have something extraordinary to offer the world. This is not always easy, as there are millions of individuals like you trying to get the attention of the media.
By Warren Brown7 years ago in Journal
7 Hard Truths About Social Media Marketing
Marketing has quickly moved towards social media. However, for new businesses attempting to enter this medium, it is essential to get rid of all the misconceptions that surround this technique.
By Kimberly Clark7 years ago in Journal
Instagram Informercials
Like most millennials, I find myself scrolling through Instagram for hours at a time. Depending on your algorithm, you can come across some exciting and fun pages. You have your news pages, beauty pages, gossip pages, health and fitness pages, etc. Let's be honest. I use Instagram as a one-stop shop for my consumer purchases. I've purchased jewelry, art, facial scrubs and treatments, shirts with funny sayings and head wraps. For the last few years, I've noticed that I no longer look for brands that appease me — continuous popups on my feed with products that I'm not interested in using. I get it. I love business savvy people who like to introduce new products and to push their business to the limits. I especially have a love for black businesses. I love to spend my dollars on individuals who value me and my money. Once you put your profile on public, it's a free for all for unwanted DM's and product pushers who want you to try their products.
By teisha leshea7 years ago in Journal
You Can’t Buy Your Way to Internet Success
All of us content creators have been there. We write. We photograph. We code. We glue popsicle sticks together. We look at our visitors, and we see that two people saw our post yesterday. No one saw it today. No one will probably see our next post, photo, painting, or trinket.
By Aaron Dennis7 years ago in Journal
Social Media Influencers: Are They Just a Passing Trend?
So, who are influencers? Social media influencers are individuals with large followings on social networking platforms who capitalise on their audience by working with brands to promote products or creative personalised promotion codes to their niche audience base. Their money is also made through promoting affiliate links and encouraging their followers to use their personalised promotional codes provided for them by brands. Influencer marketing has revolutionised the digital marketing sphere and insight from Captiv8 has revealed that influencers can earn up to $20,000 per post. It sounds like the dream job but can influencers stand the test of time or are they simply a passing trend?
By Craig House7 years ago in Journal